Connect framework kickoff

Create consistent business development results

Kickoff a relationship based approach to selling. This foundational strategy has been developed to create a clear strategy to:

Clarify where to invest Biz Dev efforts for the highest return on your team’s time.

Mind Map : Gain Insight

Map and document currently missing business development processes to connect to your ideal Persona(s).

Business Development Evaluation Overview: Gain Perspective

Pinpoint seven (7) business development steps our proven using  Biz Dev Evaluation Checklist to invest time in highest value gaps

CRM Organization: Easily Identify Ideal Prospects

CRM Naming Strategy: Have the difference defined between your sales stages so the team is aware of the priority.

Contact Cleanup: Identify key client/prospect details for import into CRM.

Sales Funnel Stages: High level flow of your sales funnel and how each prospect flows from contact to close.

SMarketing Strategy: Gain Sales Consistency

Sales Question Ladder: Clarify top questions from new prospect to last stage prospect (close to onboarding) to existing clients (closed).

Business Development Messaging: Develop consistent messaging that for each SMarketing member by implementing the Home StorySM and 3 Routes HomeSM

Communication Strategy: Determine the communication details for follow up for your ideal persona(s).

Business Development Scripting: Basic intro call script with each iteration as relationships are built (contact, voicemail, and followup text/email)

Visual Flow: Gain Sales Insights

Business Development Flow: This will be a high level visual flow that helps AEs see how prospects and existing clients go through the funnel, and where they can identify which templates/sequences to send.

Areas of improvement for sales reps AE Success System Image

Connect Framework Kickoff Program utilizes the following tools:

  • Before the Journey Questionnaire 
  • Business Development Mind Map
  • Business Development Checklist
  • CRM optimization Sheet
  • Sales Ops Overview Doc 
  • Ideal Persona (Persona Power of 3) 
  • Sales Journey Flow
  • Sales Question Ladder
  • Sales Messaging (Home Story & 3 Routes Home)

Any details referenced on this website highlight a few of our exceptional clients. Please understand results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have been in advertising sales for almost 15 years, and was 1 of 100 global Tony Robbins for almost 5 years. Additionally, I represent the Mark Jamnik Art brand. Over the years, I worked with many agency owners and sales reps and have identified many key strategies to focus as a result. Many owners struggle to get results and I’m using the references for example purposes only. Your results will vary and depend on many factors; including but not limited to your background, experience, accountability and work ethic. All business entails risk and consistent effort, strategy and action. If you’re not willing to accept that, please DO NOT attempt to work with me.